For speaking inquiries:
Les Tuerk
BrightSight Group
268 Wall Street
Princeton, NJ 08540
609-924-3060
les@brightsightgroup.com
Day 1 Keynoter: How you say it as important as what you say — Emily Yellin
By Kathleen Savino – Aug 2, 2010 – NEW YORK (SpeechTEK) — Kicking off this year’s conference, Emily Yellin gave a rousing speech based on her new book Your Call is Not That Important To Us. Yellin, a journalist, gave a well-attended talk that was a call to arms for companies to amend bad business practices, such as one she says initially inspired the book’s concept. She was on hold for hours for her home warranty company that was supposed to fix her furnace. It was then, that she realized that someone needed to look into these kinds of practices. “I try to do my reporting from the customer’s perspective,” she said. read more…
CRM Evolution 2010 Opens with a Bit of Yellin
NEW YORK, August 2, 2010 — At the kickoff of this year’s CRM Evolution conference here, opening keynote presenter Emily Yellin shared a series of observations about the potential pitfalls in customer service. Rather than rattle off a series of CRM’s Greatest Hits to an audience of CRM (and CRM trade show) veterans, Yellin (@eyellin on Twitter) painted the picture with anecdotes from her personal experience. read more…
